Consultancy
Consultancy for MSPs, SaaS teams, and cloud-led businesses.
I help teams turn technical capability into something people understand and pay for. Here is where I tend to come in.
Where I can help.
Cloud product strategy
Get clear on what you're really building, who it's for, and why anyone would pay for it. Then a roadmap that gets you from idea to revenue.
Deliverables
- Product opportunity assessment
- Target customer definition
- Value proposition
- MVP scope
- Product roadmap
- Commercial success metrics
MSP proposition development
Move past reselling generic cloud. I help MSPs build packaged propositions with a clear buyer, a clear story, and a real reason to choose them.
Deliverables
- Proposition design
- Service packaging
- Buyer and persona mapping
- Differentiation strategy
- Sales narrative
- Launch plan
Azure go-to-market support
Turn Azure capability into something the market understands, with positioning, pricing, and a story your sales team can actually use.
Deliverables
- Azure proposition review
- Market positioning
- Commercial messaging
- Partner and channel story
- Launch assets
- Sales enablement structure
SaaS MVP planning
Turn a SaaS idea into a realistic plan: what to build first, what to leave out, and the assumption you most need to test.
Deliverables
- MVP definition
- Feature prioritisation
- User journey mapping
- PRD creation
- Launch roadmap
- Risk and assumption mapping
Product discovery workshops
Get a team aligned fast. A structured session to pressure-test the problem, find the real opportunity, and agree what happens next.
Deliverables
- Discovery workshop
- Problem framing
- Stakeholder alignment
- Opportunity mapping
- Prioritised next steps
- Workshop summary pack
Pricing and packaging
Build pricing people can actually understand and say yes to, without needing a spreadsheet and a meeting to work it out.
Deliverables
- Pricing model design
- Packaging tiers
- Feature mapping
- Competitor review
- Buyer messaging
- Commercial assumptions
Platform architecture advisory
Product-led input on the technical foundations, so the architecture supports the commercial goals instead of quietly fighting them.
Deliverables
- Platform review
- Architecture assumptions
- Product and technical alignment
- Scalability considerations
- Operational requirements
- Roadmap recommendations
Flexible ways to work together.
Strategy sprint
A short, focused burst to validate an idea or sharpen a proposition when you need momentum, not a six-month plan.
Product discovery workshop
A working session for teams that need clarity and a prioritised list of what to do next.
Fractional product support
Ongoing product leadership for cloud, SaaS, or MSP teams building something new, without hiring a full-time lead.
Advisory
Lightweight strategic input for founders, leaders, or investors weighing up a cloud product opportunity.
Got a cloud product or MSP proposition to figure out?
Tell me what you're building, where you're stuck, and what a good outcome looks like. I'll come back on whether I can help.